Search results for " Business model"
showing 10 items of 115 documents
Imagen de marca y análisis lexicográfico: una aplicación a centros comerciales
2015
[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-s…
The changing structure of banking firms and industry: an analysis through the European banks' balance sheets
2013
This paper analyzes the changing structure of the Italian and European banking firms and industry. The main aim is to identify the fundamental changes of the underlying economics of banking through the analysis of banks’ balance sheets. In this paper, we provide evidence that commercial banks have progressively moved from traditional banking to new forms of financial intermediation. The paper discusses the implications of this changes in terms of business models of banking firms, business operations of banks, structure of the financial system and banking industry. The research points out that the role of traditional bank is in decline. It is changing the fundamentals of banking business. Ba…
The efficiency of LiDAR HMLS scanning in monitoring forest structure parameters: implications for sustainable forest management
2022
PurposeThis article aims to compare the LiDAR handheld mobile laser scanner (HMLS) scans with traditional survey methods, as the tree gauge and the hypsometer, to study the efficiency of the new technology in relation to the accuracy of structural forest attributes estimation useful to support a sustainable forest management.Design/methodology/approachA case study was carried out in a high forest located in Tuscany (Italy), by considering 5 forest types, in 20 different survey plots. A comparative analysis between two survey methods will be shown in order to verify the potential limits and the viability of the LiDAR HMLS in the forest field.FindingsThis research demonstrates that LiDAR HMLS…
A multiblock PLS-based algorithm applied to a causal model in marketing
2012
Perceived value, customer attitude and loyalty in retailing
2008
Customer perceived value has a subjective nature, since it means an evaluative judgment. In the literature, it has been noted that the value received by the consumer has a number of components that together determine its significance. The literature has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyse the influence of the major components of perceived value on customer attitude and loyalty in several retail activities.
Retail IT and customer loyalty: The moderating role of customer age
2010
Information technology (IT) may represent a source of competitive advantage for retailers. Notwithstanding, there is debate in the literature about the way in which IT influences supplier–customer relationships. In addition, the conclusions regarding the influence of consumer age on attitudes towards the retailer's IT solutions have been mixed. This article proposes and tests a model for the influence of the retailer IT on customer loyalty towards the retailer, evaluating the role of consumer age as a moderator of this relationship. Our results provide evidence of the existence of a two-way positive influence of IT solutions on customer loyalty towards the retail store, that is, through att…
Measuring the antecedents of e-loyalty and the effect of switching costs on website
2010
This paper deals with the process by which electronic customer loyalty (e-loyalty) is formed. The twofold aim is to analyse e-loyalty, describing its development in terms of how it is influenced by several determinants and to study potential barriers to switching which significantly affect the repeat purchase decision. In particular, an integrating theoretical framework is proposed to determine the e-loyalty dependency of electronic service quality and perceived value, and how this last relationship can be moderated by switching costs. Results offer evidence for the important role of customer's perceptions of e-service quality and value in e-loyalty. Proposals are made of how companies that…
Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract
2017
Online travel communities are regarded as a key communication channel for web-based marketing in the travel industry (Bilgihan et al. 2016; Filieri 2015). The aim of this paper is to gain insight on key drivers of customer loyalty to websites selling accommodation services in online travel communities. We go beyond satisfaction, taking into account emotions and social influences. This paper intends to make three contributions. Firstly, it develops a conceptual model of the relationships between emotion factors and their direct (satisfaction) and indirect (trust, attitude and loyalty) outcome variables. Secondly, although the linear relationship between satisfaction, trust and loyalty seems …
La filiera corta: una possibile strategia per migliorare la competitività dell'azienda agraria
2013
The paper aims to determine the possible competitive advantage for farms thatadopt a short supply-chain strategy. In particular, by carriying out an analysis of asample of fruit and vegetable farms, we wanted to find out how the business relatesto the market and the reasons that induced the entrepreneur to move into a shortsupply-chain set up. The study was prompted by the wish to determine, empirically,the economic benefits arising from the adoption of the short supply chain. In fact,there is a vast literature on the economic benefits produced by the short supply chainsuch as the demand stability due to customer loyalty and the ability to influencedirectly the price through the reduction o…
The Antecedents of Customer Loyalty - Results of an Empirical Study in the Automotive Industry
2015
Customer satisfaction is regarded as the key to customer loyalty in the automotive industry. However, this relationship is influenced by several other variables, like switching barriers or variety seeking. This paper provides a structural equation model with latent variables for modeling this complex relationship. According to literature, high satisfaction should lead to loyalty but is heavily affected by moderating variables. An empricial study is reported which supports these predictions as well as the arguments on which they are based.